The opposite of “we didn’t see that coming”

Every competitor has a pricing page, a careers page, a changelog, and a newsroom. They’re all public. Nobody on your team has time to check them every week — and when someone finally does, half the team has already been briefed by a customer asking “are you going to match what Acme just did?”

This closes that gap.

What it does

Crawls each competitor’s pricing page, feature pages, careers listings, changelog, blog, and press releases on a weekly cycle.
Diffs every page against last week. A new SKU, a renamed tier, a dropped feature, a new VP of AI in the job listings — all show up as a change.
Writes a short brief: what changed, where, when, and why it might matter.
Attaches the before/after snippet so your team can see the exact language, not just a paraphrase.

The reveal

Monday morning brief lands in your product team’s inbox: “Acme added a free tier Thursday, removed the ‘starter’ plan, and posted six new job listings for ‘forward-deployed engineers.’” By 10am, your team is discussing the implication instead of discovering it.

What it doesn’t do

No speculation about strategy. No “what this means for the industry.” It tells you what changed on which page; your team brings the interpretation.

Configuration

Competitor set: the domains (or specific URLs) to watch.
Page types: pricing, careers, changelog, blog, press, or whichever combination your team cares about.
Digest cadence: weekly or daily.
Delivery: which channels / which teammates get the brief.

Triggers