The press clipping service you had in 2005

Google Alerts misses half of it, arrives late on the rest, and buries the important mention under forum spam. Your team ends up finding out about a story from a customer, a board member, or a screenshot in Slack.

This is the clipping service your PR team wishes they still had.

What it does

Watches the publications and RSS feeds your team tracks — trade press, business press, local outlets, industry blogs, and any specific reporter bylines you name.
Reads each new story for mentions of your company, your execs, your products, or any named competitor you’re tracking.
Writes a short brief per mention: outlet, headline, the paragraph naming you, the byline, and the tone of the mention.
Flags stories where your executives are quoted vs. merely referenced — and where competitors are quoted on territory you own.

The reveal

A trade publication posts a story at 7:42am naming your CEO. By 8:15 your comms lead has it in their inbox with the paragraph, the tone read, a link to the full piece, and the byline. Before the first customer email about it.

What it doesn’t do

No sentiment scores pretending to be science. No auto-pitching rebuttals. No reply-drafting. It tells you what was published and where you landed in it; your team brings the strategy.

Configuration

Watchlist: company names, executive names, product names, named competitors.
Publications: outlets and RSS feeds to monitor.
Reporter watchlist: specific bylines that should always trigger a brief.

Triggers