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Never miss the thing that matters.

A filter for the messages that shouldn't wait.

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Starts at $169/mo. Cancel any time.

The opposite of a notification

Most notifications are noise. The one that actually matters — the customer about to churn, the contract ready to sign, a note from your mother — gets buried under the rest. Your brain watches for that one.

What it does

  • Reads your Gmail and Slack in the background, scoring messages against what you’ve told it matters.
  • Sends one quiet nudge when something lands that genuinely needs you now.
  • Learns from every correction — “this wasn’t urgent,” “this was” — and gets sharper every week.

The reveal

You’ll go days without hearing from it. Then it’ll tap you on the shoulder about one email, and you’ll realize you would’ve missed it. That one save pays for the whole thing.

What it doesn’t do

No blanket inbox rules. No “priority 1-5” labels. The whole premise is a tiny number of nudges, high signal, and everything else stays quiet.